I led the end-to-end redesign of AACC’s landing page by applying strategic UX thinking, conducting user research, and identifying the core actions users needed most—ultimately transforming the interface into a real-time dashboard that supports faster decision-making.

Overview

Advance Analytics Control Center (AACC) is a powerful Data Orchestration Platform purpose-built to transform project delivery. It simplifies the management of complex workspaces by integrating data across projects and portfolios, enabling real-time insights, predictive analytics, and smarter decision-making.

Designed to deliver a user-friendly, intuitive experience, AACC consolidates over 100+ multi-level dashboards, 20+ pre-built connectors, and plug-and-play analytics into a single, unified platform. It supports system-agnostic architecture, facilitates AI/ML use cases, and ensures data ownership retention.

My Expertise

UX Design & Research

Information Architecture

Visual & Accessibility Driven Design

Stakeholder Alignment

Team Management

Project Details

Client: AtkinsRealis (AACC)

Collaborators: 1 PM, 2 Devs, 1 UX Designer

Role: Senior UX Designer

Duration: 2 Weeks

Tool: Figma

The Problem

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The original AACC landing page presented multiple usability and functional challenges that limited its effectiveness as a control center.

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• No real-time visibility Users were lacking workspace insights, connector alerts or active data.
• Poor information flow There was no structured layout to guide users from high level status to detailed insights, increasing cognitive load for new users.
• Visual noise over hierarchy Decorative illustrations and mixed UI styles distracted from actionable content and broke scan ability.

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Old Landing Page Design

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Goal

The landing page should serve as central dashboard that provides user.

• A real-time, quick overview of data sets
• Easy access to Critical updates & notifications
• Direct access to key actions and workspaces

The old landing page failed to support these key goals, prompting the need for a more structured, insight-driven design.

Goal of Research

To understand how different user roles interact with the landing page, identify usability challenges, and uncover opportunities to improve visibility, access to actions, and overall information flow. The goal was to redesign the landing page into a more functional control center aligned with user needs.