Redesigned Offer Creation Page for Pumper Bundle App in Shopify.

Merchants were facing problems while creating discount offers, resulting in frequent support tickets, setup errors and a lot of unfinished offer drafts.

Goal of this redesign was to reduce the cognitive load, create simple process, and help merchants create offers simply without needing to learn the app.

I introduced an accordion-based flow, simplified default options, reworked terms for merchants based on their mental model, added guidance where confusion was predictable.

My Role: Senior UX Designer

Owned problem framing, UX strategy, final UI and prototypes for the offer creation redesign. Worked with PM and Devs on scope and implementation constraints.

Project Details

Client: Pumper Bundle App

Context: Live Shopify app with existing merchants

Timeline: Aug - Oct 2025

Outcome

The redesign made faster offer creation, reduced cognitive load and low support tickets. This also helped in way less support tickets which was a huge help to support team.

• Lower cognitive load during discounts and styling sections.
• Significantly low support tickets related to offer discounts
• Easy to compare and adjusting offer options
• Lowered discount and text breaking errors
• Faster offer creation compared to old configurations

Problem context

Offer creation page was one of the most problematic area of the app, consistently generating common support tickets.

Observed issues:

• Merchants struggling to understand how to create discounts offers
• Too many many styling options upfront
• It was unclear how to add gifts, and discount preview on store